Apple’s CEO Tim Cook to Launch First Mumbai Stores in India

Apple‘s Chief Executive Officer, Tim Cook, is scheduled to visit India to open the company’s first stores in the country next week, highlighting Apple’s ambitions for India as a key growth market and manufacturing base. According to anonymous sources familiar with the matter, Cook is expected to preside over the inauguration of two stores – one in Mumbai on April 18 and another in New Delhi on April 20.

Apple's CEO Tim Cook to Launch First Mumbai Stores in India

This trip marks Cook’s second visit to India, the first being in 2016. It comes at a significant time for Apple, as the company has achieved record-high sales of iPhones in India and billions of dollars in annual iPhone exports from the country. Apple is also looking to diversify its assembly operations beyond China due to strained relations between Beijing and Washington, and India is seen as a strategic location for this purpose.

The two stores in Mumbai and New Delhi have been in the works for a long time, as India has strict regulations that require global brands to source a significant portion of goods from within the country before opening own-brand retail outlets. Apple opened its online store in India in 2020, and Cook’s visit signals the company’s commitment to expanding its physical retail presence in the country.

Despite being the world’s second-largest smartphone market and one of the fastest-growing, Apple has faced challenges in India due to relatively high sticker prices compared to local affordability. However, Cook has emphasised India’s importance as a market and production base during Apple’s earnings calls, and the company has been working closely with the Indian government to leverage incentives and promote electronics manufacturing.

During his visit, Cook is also expected to meet with Prime Minister Narendra Modi, who has been actively pushing for electronics manufacturing in India. Apple’s manufacturing partners, including Foxconn Technology Group and Pegatron, have also been incentivised to invest in production facilities in the country.

Apple’s entry into the Indian retail market is a significant milestone for the company and underscores its commitment to tapping into the vast potential of the Indian market. With Cook’s visit and the opening of the first stores in Mumbai and New Delhi, Apple aims to strengthen its presence in India and further establish itself as a key player in the country’s growing consumer electronics market.

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