Microsoft Deals Blow to Twitter

Microsoft has announced that it will drop Twitter from its advertising platform from April 25, 2023. This decision comes almost two months after Twitter announced that it would start charging a minimum of $42,000 per month to users of its API, including enterprises and research institutions. Microsoft has declined to provide further details about its decision to drop Twitter, but its customers have been informed that they will no longer be able to access their Twitter account or create, schedule, or manage tweets through Microsoft’s free social media management service.

Microsoft Deals Blow to Twitter

While companies that use Microsoft Advertising will still be able to manage and create content for Facebook, Instagram, and LinkedIn, the move has drawn criticism from Twitter owner Elon Musk, who has threatened legal action. Musk alleges that Microsoft illegally trained its AI models on Twitter data, citing Microsoft’s licensing arrangement with OpenAI, which trained its powerful AI models on “vast corpus of diverse text data from the internet,” including Twitter.

This move comes at a challenging time for Musk, who has reportedly lost more than half of Twitter’s top 1,000 advertisers since his takeover of the platform in late October. However, he has been actively working to win over advertisers and recently sat onstage with the chairman of global advertising and partnerships at NBCUniversal, where he stressed that he won’t make changes he doesn’t believe in.

Despite some animosity between Microsoft and Twitter, the reason behind Microsoft’s decision remains unclear. Nonetheless, this decision underscores the importance of API pricing for social media platforms and the impact it can have on users and their ability to manage their social media presence effectively.

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