Tech Titans Pixar, Adobe, Apple, Autodesk, and NVIDIA Forge Alliance to Propel 3D Content Open Standards

In a landmark collaboration, renowned tech giants Pixar, Adobe, Apple, Autodesk, and NVIDIA have united forces to create the Alliance for OpenUSD (AOUSD). This visionary alliance is committed to driving the standardization, development, and expansion of Universal Scene Description (USD) technology, originally pioneered by Pixar Animation Studios.

Tech Titans Pixar, Adobe, Apple, Autodesk, and NVIDIA Forge Alliance to Propel 3D Content Open Standards

The primary focus of the AOUSD is to establish a more interconnected 3D ecosystem by advancing the capabilities of Open Universal Scene Description (OpenUSD). By encouraging seamless interoperability of 3D tools and data, the alliance aims to empower developers and content creators worldwide to bring to life large-scale 3D projects and a diverse range of 3D-driven products and services.

OpenUSD has already earned accolades for its exceptional performance in capturing artistic expression and streamlining cinematic content production. The technology, which has been open-sourced since 2016, has outgrown its original applications in film, visual effects, and animation, and is now being increasingly embraced by industries relying on 3D data for media interchange.

The alliance’s key mission includes developing comprehensive written specifications to outline OpenUSD’s features. This initiative will foster greater compatibility and wider adoption, enabling smoother integration and implementation. Additionally, the alliance aims to encourage other standards bodies to incorporate OpenUSD into their specifications. The Linux Foundation’s Joint Development Foundation (JDF) was chosen to host the project, ensuring efficient and effective development of OpenUSD specifications and providing a pathway for recognition through the International Organization for Standardisation (ISO).

Moreover, AOUSD will serve as a central platform for industry collaboration in enhancing the technology further. Companies and organisations from diverse backgrounds are invited to join and actively participate in shaping the future of OpenUSD.

Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD, expressed enthusiasm, affirming that Universal Scene Description forms the technological backbone of Pixar’s cutting-edge animation pipeline. He sees the formation of AOUSD as the next step in OpenUSD’s evolution, solidifying its status as an international standard.

Guido Quaroni, Senior Director of Engineering, 3D&I at Adobe, lauded the potential of OpenUSD as a unifying force in providing flexible and powerful solutions for artists across various devices.

Apple’s Vice President of the Vision Products Group, Mike Rockwell, highlighted OpenUSD’s importance in accelerating the next generation of augmented reality (AR) experiences, catering to artistic creation, content delivery, and spatial computing applications.

Gordon Bradley, Fellow, Media & Entertainment at Autodesk, expressed the company’s enthusiasm to support AOUSD’s mission in driving 3D interoperability and aiding customers in designing a better world.

Guy Martin, Director of Open Source and Standards at NVIDIA, underscored OpenUSD’s significance in empowering 3D developers, artists, and designers with a robust foundation to tackle diverse industrial, digital content creation, and simulation workloads across multiple applications.

The AOUSD steering committee members will be making key appearances at the Academy Software Foundation’s Open Source Days on August 6, 2023, and at the SIGGRAPH conference during the Autodesk Vision Series on August 8 at 1 p.m. PT in Room 404A.

To explore more about AOUSD and get involved in shaping the future of 3D content standards, visit www.aousd.org. Additionally, on August 6, 2023, the Academy Software Foundation panel on USD can be accessed through the foundation’s website.

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