Zee Music Extends Partnership with YouTube and Meta

Zee Music Company, a division of Zee Entertainment Enterprises Ltd (ZEEL), has announced the renewal of its licensing agreement with YouTube and Meta, Facebook’s parent company. This deal allows YouTube and Meta to continue accessing Zee Music’s extensive catalogue of over 11,000 songs, as stated in a recent press release.

Zee Music Extends Partnership with YouTube and Meta

Under the renewed partnership, users will be able to utilise Zee Music Company’s entire music catalogue to create social experiences on YouTube, Facebook, and Instagram platforms. This collaboration aims to provide YouTube and Meta users with access to the latest music trends and styles from India, catering to the growing global audience for Indian music.

YouTube is one of the world’s largest digital content platforms, with a massive user base. The ongoing partnership with Zee Music Company is expected to enhance the music experience for YouTube users, as songs from Zee Music’s collection are frequently picked up by popular creators on short-format video platforms, leading to renewed interest and wider popularity.

Zee Music Company’s music collection has already amassed over 290 billion views across its YouTube channels, with over 130 million subscribers. The renewal of the licensing agreement with YouTube and Meta is expected to further expand the reach of Zee Music’s music and provide a platform for its artists to connect with a wider audience.

The collaboration between Zee Music Company, YouTube, and Meta highlights the importance of partnerships between media companies and digital content platforms in today’s rapidly evolving digital landscape. It enables users to continue enjoying and creating content with Zee Music’s extensive music catalogue while providing opportunities for artists to gain wider recognition and reach.¬†

According to Anurag Bedi, Chief Business Officer of Zee Music, “Both YouTube and Meta have been invaluable partners for us, enabling us to reach new audiences and connect with fans in innovative ways. We are excited to continue our collaboration to deliver high-quality music content to our shared users.”

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